Online user persona maker
Build beautiful, data-backed personas that actually drive decisions, not just decorate slides.
Structure your persona your way
UserBit makes it easy to craft personas that match your research goals.
Tell the story your way - add context with flexible text blocks.
Rich building blocks - add charts, text, lists, and images to tell the full story.
Drag-and-drop layout - add or rearrange sections to fit your story.
Icon-driven insights - show preferences using only icons or logos — no text.
Generate AI-powered templates
No more starting from scratch — leverage UserBit's AI to generate smart persona templates complete with relevant content.
Instant AI persona templates - provide a few key attributes and UserBit will generate a persona template in seconds.
Smart persona image generation - Customize and generate images that match your persona attributes.
Share persona that wow stakeholders
Make decisions faster with shareable links, client portals and downloadable reports.
One click share links - public or protected, no login required.
Collaborate with clients - give clients interactive access via Client Portal.
Easy exports - download PNG or PDF for decks and documentation.
Integrate with other UX tools
Keep context connected across tools so teams plan work with right user in mind.
Create journey maps for your personas - link each persona directly to their relevant journeys to show how they move through experiences.
Connect research repository insights to personas - surface key findings, quotes, and evidence from research alongside each persona.
Invite your entire org for a fixed price
Work together, collaborate easily, and stay organized.
Collaborate without limits - invite unlimited collaborators, viewers, or stakeholders with no per-seat charges.
Organize with ease - create separate workspaces for different teams or clients to keep data private and secure.
We serve some of the best people
in the world!
And they have some kind words for us...
Crystal Dionysopoulou
Creative Director & Founder, Lucid Fox
The team is amazing in how responsive it is. The only other time I’ve had fixes so fast was when the developer was literally my husband! I’m a big fan.
Brittany Williams
UX/Human Factors Engineer, BD
UserBit has been pivotal in standardizing and operationalizing my research and design process. UserBit has allowed me to complete quick and efficient analysis of rich but text-heavy qualitative data, where great insights are sometimes difficult to extract. UserBit is a must-have tool for UX researchers.
Robert J
Senior UX Designer
I absolutely love how well rounded and fluid the platform is when it comes to real time collaboration, features, overall tooling for our research purposes.
Shawn Kenney
Senior Manager of User Experience and Research
UserBit has played a key role in our ability to modernize our qualitative research initiatives. By utilizing UserBit we can manage our interview participants and questions, collaboratively capture notes in real time, store our recordings and tag our data for synthesis all in a single system. We’re now beginning to expand access to UserBit to our whole organization so every team can access mission critical knowledge for optimal project planning and decision making.
Emily Kern
UI/UX Designer, Phunware, Inc
UserBit is the first app that has everything I need for UX Planning! It helps me stay organized by creating and storing all my interviews, personas, and sitemaps in one place. Not only does UserBit help me stay organized, it also allows me to track key insights and synthesize data! It saves me so much time (and stress) and allows me to focus on the work at hand.
Zahirul Islam
Experience Designer, DIJGTAL
UserBit is an excellent tool for generating quantifiable insights from qualitative research. It enables us to be very efficient and effective in synthesising the data within a short time frame. The developers are also very collaborative - we have never come across a team more responsive. We look forward to continuing to work with them.
FAQs
What's included in free plan?
The free plan lets you create and share one active persona. Collaborate with unlimited team members and publish to the client portal.
Can I customize persona sections?
Yes. Add, remove or reorder sections. Save your own templates for consistency across projects.
Are AI persona images safe to use publicly?
Yes. Images are generated to avoid real user likeness and are privacy friendly for product and marketing use.
How do I share persona with clients?
Use protected links for quick views or invite them to a client portal for interactive exploration.